A little bit of everything
Explainers or web videos are a visual way of putting the message across whilst forcing businesses to say more in fewer words.
Its job is to add an audio enhancement to these short promotional videos of a company or brand.
Why are they short? A user’s attention is much shorter these days and they expect to be introduced to an idea quickly.
Short 1-2 minute web videos are dominating home pages all over the web.
But what is most important? The Voice!